![]() TDSAT hence set aside the levy of OTSC on RCOM’s said spectrum.” ![]() Passing this order, TDSAT held that any telecom operator’s spectrum holdings of up to 5 MHz in the CDMA band and up to 6.2 MHz in the GSM band were exempt from any OTSC levies. ![]() and the Reliance user will himself have to opt out of the service or change the CRBT, if he does not want it, which seldom happens.A Reliance Communications Limited spokesperson said: “TDSAT upheld Reliance Communications petition against the DoT, challenging DoT’s decision to impose one-time spectrum charge (OTSC) on its contracted CDMA and GSM spectrum resources. No matter which mobile operator’s services you use, the moment you call a Reliance subscriber, you hear the current hot words : Power On. However, the most interesting one remains the caller back ring tone (CRBT) activated across 35-40 million subscribers of Reliance Mobile World, by default. Reliance ADAG’s media activation plan includes TVCs being showcased in 62 Adlabs theatres across the country, ads on ADAG’s radio channel, Big FM, across 39 cities, leaflets on bills at Reliance Energy Customer Care Centres, and leveraging through 250 Reliance World, 1,300 Reliance Express and 2,000 Reliance Money outlets. Reliance ADAG is utilising all its possible mass media products and tools to extensively advertise for the Reliance Power IPO. And the most recent example is the Reliance Anil Dhirubhai Ambani Group. Corporate houses today are becoming smarter as far as creating a favourable hype around their IPOs are concerned. India On jingle is being played on Reliance phones as a part of the ongoing campaign for Reliance Power IPO.Īnd that’s just one example. ![]() ![]() But, a couple of seconds later you realise that it’s smart marketing technique, reaching out to the clients with every possible channel available. AHMEDABAD: If you have called a Reliance CDMA subscriber of late, a clamorous, but familiar sound coming from the other end, might have confused you. ![]()
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